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COLLECTED UX/UI
WEBSITES & DIGITAL EXPERIENCES
Role
Creative Direction, UX/UI, Product Strategy, Interaction Design, 3D Direction, Content Architecture, Prototyping, User Journeys, AI Workflow Design, Cross-Team Alignment, Stakeholder Approvals, Brand Consistency.
This page brings together websites and interactive experiences built for brands and platforms. You’ll see product sites, digital tools, and immersive 3D environments that connect story, design, and technology. My role covered creative direction, UX/UI design, motion and visual systems, content structure, and production with dev teams to bring it all live.
MARVEL GEAR
Wolverine Boxing Gloves Landing page
Objective
For the Marvel boxing gloves launch, we put together unique hero landing pages to showcase all aspects of the product. We had one for each hero released. This was a major storytelling tool for us and was the landing page for our campaign and online ads.
What I did
- Designed the UX/UI and co-wrote the copy with our marketing team
- Led production for all visual assets on the page
- Prepared the final Figma layouts and prototypes
- Managed stakeholder approvals
- Worked with our in house dev team to integrate on Shopify
FORD
Ford EV Roadtrip of a Lifetime
Objective
This was the landing page and QR code scan form for the Ford EV Roadtrip of a Lifetime contest. Users could either access this via a landing page link shared on social media, or via a QR code at the live activation. We had 3 regions to sort, and wanted to use a single QR code for all printed assets in order to keep the print logistics simple. This is why the input form has 3 region buttons, which would sort you, so your registration would be attributed to the correct database.
What I did
- Designed the UX flow for the digital activation
- Designed the UI and Figma prototypes
- Worked with our front-end dev to implement and test
HAYABUSA
T3D Boxing Gloves Landing Page
Objective
This was a landing page we built for a cutting edge 3D printed Lattice Boxing Glove. It was a "first to market" product, so we created a very cutting edge layout to embrance the innovation and style for the product.
What I did
- Designed the UX/UI and co-wrote the copy with our marketing team
- Led production for all visual assets on the page
- Prepared the final Figma layouts and prototypes
- Managed stakeholder approvals
- Worked with our in house dev team to integrate on Shopify
FORD X CHC
MEGAFANFORD
Objective
This was a landing page for the Ford X Canadiens de Montreal Sponsorship program. There was a main landing page so people could sign up and win game tickets and swag, as well an interactive on-site game to win prizes. In addition to this, Ford sponsored a CH youth Hockey training program where coaches could submit their teams to win a full day bootcamp training with the CH players.
What I did
- Designed the UX flow for the digital activation and interactive game
- Designed the UI and Figma prototypes, as well as fine tuned the 3D models for the game itself.
- Worked with our front-end dev to implement and test the landing pages and with our game dev agency for the interactive game.
HAYABUSA
E-commerce site revamp
Objective
As part of the Hayabusa rebrand project (see more here), I reworked and optimized the layout of the online store in order to improve performance and conversion rates.
What I did
- Researched and analyzed performance data
- Re-designed the UX/UI for the whole site
- Worked with in-house dev to integrate on Shopify
- Led all the content production for all assets on the site.
HAYABUSA
Athleisure Line Launch Pages
Objective
We were launching a new category, during the pandemic, with limited budget, remote teams, and no room for mistakes. This had to hit. On our online store, we "took over" the home page, created a shopping landing page and
What I did
- Designed the UX/UI and co-wrote the copy with our marketing team
- Led production for all visual assets on the page
- Prepared the final Figma layouts and prototypes
- Managed stakeholder approvals
- Worked with our in house dev team to integrate on Shopify
LOTO-QUÉBEC
"Les Grands moments chanceux" Campaign
Objective
During the Quebec summer festivals in 2025, we had a context run for the season, where people would either scan a QR code at our live activation to enter, or spin a digital wheel for a change to win a grand prize from for a 3 night stay at the Hotel Casino du Lac Lemy. The digital wheel needed to be compliant Loto-Québec's GMA standard for the iOS development.
What I did
- Designed the UX/UI and co-wrote the copy with our marketing team
- Designed all the visual assets on the page
- Prepared the final Figma layouts and prototypes
- Managed stakeholder approvals
- Worked with our in house dev team to deploy the landing page and setup the database, as well as oversee the digital wheel front end dev.
CINCO
Website Rework
Objective
For 2025, CInco expanded on their services and case studies, and their current website was starting to look outdated from a layout and showcase point of view. We worked to completely revamp the flow, brand ID and content. As of today, the site has not yet been launched live.
What I did
- Designed the UX/UI and co-wrote the copy with our marketing team
- Designed all the visual assets on the page
- Prepared the final Figma layouts and prototypes
- Managed stakeholder approvals
- Built the site on the Wix Studio, and created the CMS database for the content and case studies.
HAYABUSA
Miscelaneous Landing Pages
Objective
This is a collection of promotional landing pages that I created for Hayabusa. These where used as landing pages for the various products campaigns and online ads.
What I did
- Designed the UX/UI and co-wrote the copy with our marketing team
- Led production for all visual assets on the page
- Prepared the final Figma layouts and prototypes
- Managed stakeholder approvals
- Worked with our in house dev team to integrate on Shopify
