About Me
For 15+ years I’ve helped brands grow with work that feels true and performs in the market. I don’t just direct. I design, prototype and ship. I bring craft, structure and smart workflows that keep teams sharp and brands consistent.
When the challenge is real and the work matters, I’m all in.
Cinco (2023–2025)
Recruited to rebuild the creative department post-pandemic and lead all facets of content creation and user experience. Directed brand activation design, print and digital assets, AV content, and immersive VR/AR experiences, while co-developing a proprietary AI-powered experiential platform. Managed creative and development budgets.
Hayabusa (2016–2023)
Hired to lead end-to-end product cycles from concept and design through manufacturing, retail, eCommerce, and campaign execution, ensuring brand positioning and quality consistency across every stage. Managed a cross-functional team across marketing, sales, product, design, photography, and web.
SteelSeries (2003–2015)
Recruited to lead and elevate product, packaging, and marketing creative across the brand. Served as the point person for key IP projects, facilitating leadership reviews to drive decisions, track progress, and ensure cross-functional visibility.
Outside of work, I like to make things with my hands. I design and craft leather goods, paint Warhammer miniatures, and lose myself in games with rich worlds. Creating has always been part of who I am. It keeps me focused, relaxed, and ready for the next challenge.
