Case Study
Role
Creative Direction, UX Design, Digital-to-Physical Flow, Brand Experience Design, Data System Integration, Stakeholder Approvals.
We built a physical-to-digital experience that got over 8,000 people behind the wheel of a Ford EV. The modular booth design, live dashboard and flexible UX made it easy to adapt city by city. The ecosystem drove thousands of leads and provided a new approach to activations.
Ford needed to change how people saw their EVs. Not with a flashy campaign, but by getting people behind the wheel. We had to make the whole experience feel clean, personal, and effortless while running across three provinces.
We created an on-site experience that started with a online quiz and ended in a test drive. The system handled consent, data, and prizes. We also build a custom dashboard that gave Ford live visibility into performance by region. The whole thing was built to run clean.
This wasn’t a stunt. It was a scalable pipeline that turned activations into measurable growth. Over 8,000 test drives. Thousands of qualified leads. Engagement goals were crushed. And Ford saw it as a model worth repeating.
Fast-moving, tech-heavy, logistics-heavy, and worth it. We made it simple for users, and that’s what made it work.
