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LICENSED PROJECTS
PRODUCT AND PACKAGING
Role
Creative Direction, Product Concepts, Packaging Design, Renders, Stakeholder Approvals, Production Oversight, Brand Consistency.
This page pulls together a set of licensed peripherals, collectibles, and a new toy line. You’ll see product concepts, packaging systems, and POS that went from deck to shelf. My role spanned concept direction, photo-real renders for faster approvals, structural packaging and layouts, licensor reviews, and production follow-through.
SIMS 4
Mouse and Headset (EA)
Objective
Licensed peripherals that feel playful without drifting into toy. Product and packaging built as one system.
What I did
- Directed concepts and product look
- Built final-looking renders to speed approvals
- Owned structure and layout files
- Managed licensor reviews and revisions
- Stayed with production to protect finishes
OVERWATCH
Gaming Mouse (Blizzard)
Objective
Mouse concepts and packaging Blizzard's Overwatch game based on SteelSeries gaming mice.
What I did
- Explored surface maps and material directions
- Set color targets and finish callouts
- Designed panels and claims hierarchy
- Prepared approval decks for the licensor
EA SPORTS
Mobile Controller Packaging and POS (EA)
Objective
Design packaging and point-of-sale for a compact form factor.
What I did
- Built a clear pack system for small panels
- Wrote front-of-pack messaging and icons
- Designed POS for line-of-sight at retail
- Aligned with EA retail standards and prepress needs
KILLER INSTINCT
Collectible Figurines Packaging (Microsoft Games)
Objective
Create premium packaging with a clean character read. Renders came from production 3D.
What I did
- Textured and lit KeyShot scenes from sculpt data
- Finished passes in Photoshop for print realism
- Built dielines and layouts for the line
- Managed approvals through each round
STREET FIGHTER
Figurines Packaging (Capcom)
Objective
Design packaging that respects legacy art and reads fast on shelf.
What I did
- Designed structure and layout
- Integrated brand art and legal
- Delivered press-ready files and vendor notes
FLOWER FAIRIES
Packaging and Product Design (Creata)
Objective
Design packaging refresh and accessories concepts for a heritage line.
What I did
- Designed structure and graphics
- Sketched new products to extend the range
- Prepared files for licensor and vendor teams
8BIT ART
Toy Line Brand and Packaging (Creata)
Objective
New toy line where sticky tiles build pixel art on walls. Name, brand, and pack had to explain the idea in seconds.
What I did
- Helped finalize naming and designed brand identity
- Designed the packaging system and front panel story
- Tested claim order and visuals for quick understanding
